Category: Fraud

  • What Is Digital Footprinting and Why It Matters in 2025

    What Is Digital Footprinting and Why It Matters in 2025

    The New Frontier of Risk Intelligence

    In a world where IDs can be faked and forms can be filled by bots, the real question is: Can you trust the person behind the screen?

    Digital Footprinting gives you the answer—without asking the user a single extra question.

    What Is Digital Footprinting?

    Digital Footprinting is the science of analyzing the invisible traits of a user like their device, network, and behavior—to assess trust or risk in real time.

    It runs passively in the background and feeds high-signal data into fraud detection, onboarding, and compliance decisions before users upload a document or fill a form.

    Think of it as the digital body language of your users.

    Why It’s a Must-Have in 2025

    In 2025, fraud looks different:

    • Synthetic identities are indistinguishable from real ones
    • Bots and emulators mimic human interaction
    • Static checks like ID verification aren’t enough

    Digital footprinting adds a contextual, real-time layer of defense that legacy systems miss without slowing down genuine users.

    What You Can Detect with ATNA’s Digital Footprinting

    Signal Type Examples

    • Device: Jailbreak/rooted devices, screen resolution mismatches, font fingerprints
    • Network: IP reputation, TOR/proxy detection, geolocation drift
    • Behavior: Mouse movement anomalies, typing cadence, click patterns
    • Session: Shared devices, returning risk profiles, emulator environments

    Real-World Use Cases

    • Fintech Onboarding: Detect fake borrowers before asking for documents
    • Marketplace KYC – Device/IP: Flag merchant accounts using the same device/IP
    • Marketplace KYC – Risk Scoring: Adjust ATNA Score based on passive risk
    • Insurance Claims: Catch bots or replay frauds during claims submission

    Business Impact

    • 30% fewer fraudulent signups
    • Up to 70% fewer manual reviews
    • 100% passive — no added friction

    Seamless Integration

    • Lightweight JS or SDK embed
    • Feeds directly into ATNA Score or your own workflows
    • Real-time API access + dashboards

    Summary: Trust the Behavior, Not Just the ID

    In 2025, static checks won’t keep you safe.

    Digital Footprinting tells you what kind of user you’re dealing with before they type a single word.

    Know who’s real. Know who’s risky.